Jun 292011
This new info-graphic from Lansons Conversations, provides some interesting insights for anyone looking to integrate social media practices within their organisation.
Despite the continuing growth in social media usage, it is clear from the numbers that-
- although a majority now use these tools socially, there still remains a substantial percentage who don’t participate,
- most users remain relatively passive; maintaining profiles and reading/watching content rather than creating or contributing material of their own.
As a result, it is still hugely important for organisations to provide active encouragement and practical support to get as many of their members as possible participating in new ‘social’ initiatives. And, once launched, that they maintain an on-going content and communication plan to build and establish interest until the project or community becomes self-sustaining.
(When it comes to new social media initiatives it’s still worth remembering those 3 common mistakes to avoid.)
