Social Media Within Business
Social networks, communities, blogs, wikis, forums, bookmarks, tagging, Facebook, twitter…
These powerful new social media tools are becoming part of everyday life, and increasingly changing the way people work:
- providing access to information, expertise and networks of contacts throughout the world,
- giving people greater control over what information they receive, from who and in what format,
- making these resources avaialable whenever and from wherever they are most needed.
As a result organisations are looking for opportunities to deploy social media tools within their business in order to develop;
- More effective, more responsive communications
- Genuine, organisation-wide, two-way conversations
- Greater alignment behind business objectives and common goals
- Improved teamwork, knowledge sharing and collaboration
- Greater employee engagement and commitment to communities
A well-executed social media and internal communications strategy is a powerful tool. However whilst more organisations look to adopt social media tools, many are still finding it difficult to realise their full potential. It is becoming clear that there are significant differences in the way people use social media tools at home and at work and as a result a planned, strategic approach to the use of social media within business is essential*.
The GNIUS Approach To Social Media >
*For more about the use of social media within organisations read our blog post on The Networked Enterprise.
