Really interesting talk from Jeremiah Owyang on how to manage the inevitable increase in demand for social interaction. As Jeremiah says;
“We know that many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. As a result, companies must invest in these following five programs:
- Formalize a Hub and Spoke model
- Become an enabler for business units
- Scale with peer-to-peer communities
- Formalize a customer advocacy program
- Streamline workflow with SMMS.“
Building Your Social Strategy: Prioritizing the Coming Year from Bazaarvoice on Vimeo.
